One on One with Jonno Proudfoot – Food Transformation Coaching


The endgame is to have you feel at ease with food. There is ‘being strong’ and ‘having willpower’, but my work is focused on getting you to a point where you don’t need willpower. Imagine not eating badly because you’re just not that into bad food anymore, and you value yourself too much to put that into your body. It is a total paradigm shift linked to your identity, your values and your beliefs.

That’s the work we do.

Most of our work will apply to every area of your life, but food provides us with a tangible environment in which we can observe what comes up when you are trying to implement a change in behaviour.

In the first three to six months, I lean on your projects/homework to provide insights. The structure is loose because the value often comes from conversations and events that occur outside of the structure.

If the opportunity for a breakthrough presents itself, I’m not going to pass that up for the sake of sticking to the program.

Once we have done the groundwork, sessions are about dealing with what comes up. And stuff always comes up.

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