On Monday 28 September 2015, Prof Noakes wrote an open letter to the Cape Times, in response to an article written by Professor Lionel Opie, which highlighted the fact that Prof Noakes’ concepts are vindicated by a 2014 study.
In his open letter, Prof Noakes makes mention of the fact that further vindication comes from an unlikely source, The Swiss Bank, Credit Suisse, which published an 84 page report titled "Fat: The New Health Paradigm." Prof Noakes shares his response in this open letter below.
"Global consumption of butter is growing at a rate of 2 to 4 % annually, while in the US, whole-milk sales are up by 11%."
I GREATLY appreciate the kind letter of my mentor, Professor Lionel Opie, published in the Cape Times on 25th September 2015: "Noakes vindicated."
I am sure Professor Opie is also aware that additional vindication for my position comes from an unexpected source.
The Research Institute of the Swiss Bank, Credit Suisse, published an 84 page report titled "Fat: The New Health Paradigm."
Among conclusions summarized by Giles Keating, Vice Chairman of Investment Strategy & Research at the bank, are that: "We found that 40% of nutritionists and 70% of general practitioners surveyed believe that eating cholesterol-rich foods has damaging cardiovascular effects.
"This is not true, according to the extensive research that has become available in recent years. Furthermore, they have limited knowledge of the potential benefits and risks of increased fat consumption..." so that "There is a concerning knowledge gap between the facts on fat and what consumers have been told." (Credit Suisse Publishes Report on Evolving Consumer Perceptions about Fat
The report shows further that global consumption of butter is growing globally at a rate of 2-4% annually, while in the US, whole milk sales are up 11%, while skim milk sales fell by 14% in the last six months. Organic-egg consumption also rose 21% in the US in the last 12 months.
The report concludes that fat consumption will continue to grow over the next fifteen years, with fat accounting for 31% of calorie intake by 2030, up from 26% currently, so that saturated fat should account for 13% of all calorie intake by 2030, from just above 9% now.
In contrast global carbohydrate consumption will fall because the “rising awareness of the link between excess carbohydrate consumption and metabolic syndrome, type 2 diabetes, and cardiovascular issues will largely contribute to this decrease.”
The authors also predict that red meat consumption will grow 23% over the next fifteen years, with egg consumption increasing at a rate of 4% a year, so that “by 2030, the world could consume close to 300 eggs a year per capita (just over five eggs a week).”
Stefano Natella, Global Head of Equity Research and an author of the study, concludes: "We believe that consumers are at a turning point and this has distinct implications for investors. The report's conclusion is simple – natural unprocessed fats are healthy and are integral to transforming our society into one that focuses on developing and maintaining healthy individuals."
My co-authors and I are especially proud that the citizens of Cape Town and South Africa were first informed of this, by our book The Real Meal Revolution
(November 2013) and more recently, by Raising Superheroes
Professor Timothy Noakes
UNIVERSITY OF CAPE TOWN