After three years of 'Challenging Beliefs' in the field of nutrition, controversial Cape Town sports and exercise scientist, Professor Tim Noakes has joined our team to produce a cookbook/diet book to help people stick to his diet.
On Tuesday 19 November 2013, 150 special guests attended the first of many launches for our new book, The Real Meal Revolution at Wellness Warehouse in Kloof street, Cape Town. Mini versions of recipes from the book were served to guests as canapes along with low-sugar bubbles from Villiera Wine Estate. The MC for the evening was Wellness Warehouse MD, Sean Gomes, who introduced brief talks by our contributing chef, Jonno Proudfoot and the 'Carbageddon' king pin, Prof Tim Noakes.
Proudfoot told a brief story about how he and his co-authors, David Grier (chef), Sally-Ann Creed (Nutritional Therapist) and the professor managed to pull the book together in record time. They took a blank word document to a published book in just two months.
Prof Noakes was up next with a much more emotional take on the revolution. After giving a brief talk on the science behind the cook book and telling a few entertaining jokes, Noakes delivered an inspiring and heartfelt message to each of the guests.
"This is the most meaningful piece of work I have produced in my life" - Tim Noakes, November 2013
After explaining every medical practitioner's ethical obligation to offer all forms of treatment to any patient with any illness, he reminded the crowd that they were the first of many to become 'disciples of the revolution'.
Chef and adventure David Grier was absent for his own book launch due to prior engagements with Miles for Smiles, his charity. Quivertree, the RMR publishers, have agreed to donate R5 to Miles for Smiles www.milesforsmiles.co.za for every book sold. Miles for Smiles provide free corrective surgery to children born with cleft lips and palates.
Sally-Ann Creed, the mind behind the practical diet elements of the book, was there to support. The three present authors signed books and chatted to readers for the rest of the evening.
Last year Prof Noakes was likened to militant politician, Julius Malema for allegedly offering simple solutions to complex problems. With the book having sold 3000 copies before even launching, we think calling him Malema is underplaying it somewhat. Watch out Juju!